Impossible foods is on fire. I love what they are doing for the animals and the planet. Their meat isn’t the healthiest but it is a gateway into veganism and I think that’s important. It’s an alternative that someone may try and enjoy and it might change their mind about veganism and in turn, they may want to become vegan.
Please note: that Burger King cooks this burger on the same grill as the other meats so for that reason we categorize these burgers cooked at their facility as plant-based, NOT Vegan. Which in our opinion is a door to veganism.
Nosh.com reported on January 10, 2020:
Impossible Foods will expand beyond its plant-based, beef-style Impossible Burger, this week announcing an Impossible Sausage patty, made from a new ground Impossible Pork product, at the Consumer Electronics Show (CES) in Las Vegas.
The sausage will roll out in fast food retailer Burger King, where the brand also offers an Impossible Whopper that debuted nationwide last summer. Burger King will test an Impossible Sausage Croissan’wich featuring the patty in 139 Burger King locations later this month.
Meanwhile, the company did not announce distribution plans for Impossible Pork to-date, aside from that it plans to release the product into foodservice before pursuing retail distribution.
The new products mark the company’s first move past its plant-based burger, which debuted in 2016 in restaurants and launched in retail this past September.
Impossible Foods CEO Pat Brown told CES attendees that the company is ramping up R&D efforts and planning to double its R&D team in the next year.
“Not only is the pace of new product development getting faster, but we’re getting better at getting better,” Brown said on CNBC’s “Squawk on the Street” on Tuesday. “The whole innovation cycle is accelerating.”nosh.com